Good Reason

Designed intuitive and accessible UI/UX for a contactless food ordering platform for Good Reason, enhancing the user experience.

Overview

At Good Reason, a renowned vegan restaurant in Montreal, I designed a contactless food ordering app and website to enhance the user experience. My focus was on creating a mobile-first, minimalist interface that streamlined the user journey with easy navigation and reduced actions. This intuitive platform improved ordering efficiency and aligned with the restaurant’s mission of providing a delightful dining experience. As the lead UX/UI designer, I developed user flows and high-fidelity prototypes that balanced aesthetics with functionality for both customers and staff.

Challenge

The primary challenge was to create an engaging platform that simplified the food ordering process while accommodating diverse user needs.

Goals and Objectives

  • Enhance user experience
    Improve the food tracking process for users.

  • Mobile-first design
    Prioritize mobile usability to cater to on-the-go customers.

  • Minimal UI
    Develop a modern, fresh interface that reduces visual clutter.

  • Streamlined navigation
    Implement an intuitive layout that minimizes user actions.

Design Process

  1. Research
    Conducted surveys and interviews to understand pain points in the existing ordering experience, complemented by a competitive study of industry leaders to identify best practices and innovative features.

  2. Wireframing
    Created low-fidelity wireframes to outline the user flow and layout.

  3. Prototyping
    Developed high-fidelity prototypes for usability testing, focusing on navigation and interaction.

  4. Iterative Design
    Gathered feedback from users to refine the design, ensuring it met their needs.

Result

The final product featured an intuitive interface that reduced wait times and enhanced user satisfaction. The streamlined ordering process led to increased efficiency for both customers and staff, reflecting Good Reason's commitment to delivering exceptional dining experiences.