Sleep Parenting

Created a calm, nurturing online experience and visual identity, allowing parents to access resources and products tailored to promoting restful sleep for infants and toddlers.

Overview

At Sleep Parenting, I designed an inviting website focused on helping parents find products and resources for infant and toddler sleep. My goal was to create a calm, user-friendly experience that made information accessible and trustworthy.

Challenge

The main challenge was to design a platform that offered both an educational and shopping experience. It needed to feel nurturing while helping parents easily find solutions, products, and advice to support their child's sleep.

Goals and Objectives

  • Simplify navigation
    Ensure users can quickly access articles, resources, and products.

  • Build trust
    Design a nurturing, professional brand identity to resonate with parents.

  • Mobile-first design
    Prioritize a responsive design to reach parents on mobile devices.

Design Process

  1. Research and persona development
    Conducted research to understand parent needs and developed personas to guide the design.

  2. Wireframing and prototyping
    Created wireframes and prototypes with a soothing colour palette and calming aesthetics.

  3. Iterative testing
    Collected user feedback through usability testing to refine the layout and interaction flow.

Result

This project demonstrated the impact of empathetic design in building trust and engagement with users, supporting parents in finding solutions for their children’s sleep needs. The design not only enhanced user interaction but also positioned Sleep Parenting as a reliable resource for sleep-related guidance for parents.